Why Red Flag?

Many companies believe a successful Web site is about using technology to tell people what they need to be told. Successful companies know a Web site is nothing more than taking care of the customer’s needs – good old-fashioned customer service.

Confusion, poor structure, and inappropriate content send a message of disrespect to your Web site visitors and damage your brand. We identify these red flags so they can be corrected.

Every time a customer or prospect visits your Web site or reads an email from your company, he or she learns something about the company that either strengthens or weakens the relationship.

Every time a visitor interacts with your company online they tell you something about themselves and what they want from your organization. Every click goes into your profit or loss column.

Every time a customer or prospect visits your competitor’s site or even a popular site they learn what to expect from your company or organization’s Web site.

Online even small missteps can result in large problems. A poor name choice for a main section may result in visitors missing key content that would result in a sale. Inappropriate placement of a key button or form can result in reduced interest or action. Poorly worded instructions, error messages or forms result in frustration with the Web site AND the company.

These are red flags – warning signals that need attention.