How Red Flag helps you

Red Flag offers a variety of services to help you identify the best solution to improve your online presence. By asking the right questions you’ll have the right answers and not just guesses to make the right choices for your company and customers.

Typical engagements help savvy clients like you make wise decisions using a customized combination of services designed to help you assess what you should be doing online and how online efforts can impact your business.

What can we do right now?

• Web site and email audits – customer experience, conversion and branding audits to assess red flags and prioritize immediate action.

What should we do online?

• Internal Strategy Research – Interviews, calls or surveys with key stakeholders –what do they want? How do interactive efforts fit into overall marketing and strategy?

How are we doing?

• Field Research – current site user or client interviews to provide qualitative research to complement surveys, metrics and other quantitative input.
• Traffic and Search Term Analysis – what’s working on the site now and what can we learn from it? What are our visitors looking for?
• User Surveys – how well does the current site meet user needs; what new features or functions are most important?
• Competitive Reviews/Best Practices – what can we learn from the successes and challenges of others in the industry? What have they taught your audience?

How can we improve?

• Personas – archetypal characters that put a human face on data and provide a user focused filter for decision-making.
• Web Site Architecture and Key Feature Identification – what do we build or add?
• Navigation and Nomenclature Evaluations – card sorting, prototype testing – do users understand and can they use it?
• Customer Experience consultation – will the project meet our user needs?
• Success Metrics – what’s important and how will we keep score?